Music Videos - Gettin’ Better All the Time

Over the past several months we have rolled out a number of enhancements to our music video service.

As many of you already know, we took a big step in March by moving from a pop-up video player to an embedded player. This new experience provides for more seamless playback and improved sharing features.

We’ve also introduced some other cool features and enhancements that I’d like to share with you.

Upgraded video quality:
We recently upgraded our encoding specifications and are now providing 16×9 format videos when available. These new settings look fantastic and scale very well for the ‘full screen’ mode. Here’s a capture of a new 16×9 video from the band Paramore.

Video stations:
We have a comprehensive offering of over 50 video stations that give users a one-click option to launch great laid back video experiences. These stations are editorially programmed in the same manner as their radio counterparts and include everything from Today’s Big Hits to Chill Out to 2008 Grammy Nominees. If users are more interested in new discoveries, they can easily browse all video titles in each of these stations and sort by most popular, alphabetically by artist, or by newest. We continue to offer the standard browsing menu including My Station, Top 100, New Videos, Recommended, Videos I’ve Rated, and Video Premieres.

Sharing:
The new share panel in the player enables users to easily send a link of the video, share via IM or email, or embed.

Playlists:
With the new embedded video experience, we introduced the ability for users to add videos to playlists without interrupting viewing. To date, our users have created millions of video playlists!

Catalog:
We remain focused on building the most comprehensive and highest quality music video catalog on the web as well as providing accurate data and category tags for every video in the catalog. Want to see more videos in the same category as the video you are currently watching? Simply click on any of the category links and they will take you to a page with all the videos in that category. It’s a very useful discovery tool.

Enjoy, and let us know what new music video features you want to see. More updates to come!

Thanks,

Steve C.
Yahoo! Music