Yahoo! Music and Billboard’s Hot 100 Chart

A monumental shift in the music industry has been happening in the last few years. Yesterday’s announcement by Billboard to integrate the radio and video spins on Yahoo! Music into the Billboard Hot 100 chart marks the beginning of a new era. As of next week, the combined radio and video spins from Yahoo! Music and AOL will define 5% of the Hot 100 chart. For many years, only FM spins and CD sales numbers made up the chart. In 2005, Billboard started to include digital downloads as well. With next week’s changes, digital downloads will affect the Hot 100 chart more, increasing to 40% while physical CD single sales decrease to less than 1% (FM airplay makes up the remaining 55%). This means that for many songs/videos you hear/watch, your musical experience is four times more important on the biggest chart in the music industry than all of the CDs sold in the US (four times more because our spins are so much greater than AOL’s, we’ll have 4% of the chart in many cases).

This chart integration formally recognizes what’s been happening for years; people like you are discovering bands and consuming your favorite music online and through Internet-connected players. Think of the music industry as the line between a music fan and an artist. That line used to be very long and now is just two points: you and the artist. Sites like ours connect you directly to them. When an artist sends us a song or video for you to watch and experience their art without having an “in” in the music industry, you can now help get their song on the Billboard Hot 100 chart by watching their video or rating their song high so that it plays more in your customized LAUNCHcast station or more in stations you see on the station guide. This is a massive change in the business and affects how the power paradigm has been shifting, giving music fans more direct power. Now that there are thousands of radio and video outlets across the web and monsters like us music fanatics at Yahoo! Music (we play 4 BILLION music videos each year), ALL artists and ALL labels can get their music played and see the passion of their fans directly result in a spot on the most-coveted chart in the biz.

Thanks and keep watching/listening.

John Lenac
Yahoo! Music

Sean Kingston’s “Beautiful Girls” was #1 on both Yahoo! Music and Billboard’s Hot 100 the first week of this updated chart: